One of the ways the new technology is affecting mass communication in general is by giving the user more control over the communication process. While some mass communication programmes may offer some modules in new media issues, the focus of their curriculum tends to be on the traditional mass media. communications that canvas the globe, the mass media have continually evolved and adapted to changing demands and technological opportunities. The media is a powerful presence within the lives of others. According to Mass communication expert Everett M. Rogers, ‘Development communication refers to the uses to which communication is put in order to further development. This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License. The new media’s of both broadcasting and cinema began to undermine the primacy of print by 1930s. Some examples of new media are computer animations, computer games, human-computer interfaces, interactive computer installations, websites, and virtual worlds. The online version is free access and download. New media is a form of mass communication such as using the internet on the other hand traditional media includes newspaper, television, radio etc. Within the mass media are channels or vehicles of mass communication. The distinction between "New Media" and Old media is sometimes perceived to be a difficult one to make, Whoever decided to perpetuate … Electronic media is media that uses electromechanical device to access the content. The benefits of new media include the fact that it's a two way communication platform unlike traditional media. 4. Introduction The mass media used for the purpose of social interaction is called social media. Master’s in Media & Mass Communication Programs As the field of communication expands and advances with the introduction of new communication technologies, the fields of mass communication, journalism, and digital media have played increasing roles in the dissemination of information about culture and society, politics, the economy, and health. Mass media are the forms of media that is used to communicate with a large number of people (i.e. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. The DOI of the journal is:  https://doi.org/10.7176/NMMC, ISSN (Paper)2224-3267 ISSN (Online)2224-3275. Communication is the process of understanding and being understood through ideas, facts, thoughts and emotions. New media Media that encompass all the forms of communication in the digital world, including electronic video games and the Internet., on the other hand, includes electronic video games and entertainment, and the Internet and social media. Digital media comprises both Internet and mobile mass communication. 2. Mass communications is the transmission of information to large numbers of people through the mass media. The online version is free access and download. NEW MEDIA IN MASS COMMUNICATION. web, print, video, social media), as well as how to leverage those messages to target specific audiences. Through media showcase their talents such as comedy, acting and singing.4. Master’s degree programs in media and mass communication programs introduce students to the foundational theories and concepts behind exchanging information and messages on a large scale, including research methodologies used across communication-focused disciplines. Mass media includes newspapers, magazines, television, radio, film, websites, and any technology that allows for the dissemination of information to the public. for the purposes of mass communication, through print, television, and new media like internet, etc. New Media and Mass Communication is a peer-reviewed journal published by IISTE. Media is a broader term that include things like conversations and letters that are used to communicate to smaller groups. Film was one of the most potent mechanisms for propaganda in the 1930s and around World War II around the globe. Books and Magazines 2. It encompasses wide-ranging mediums such as emails, podcasts, blogs, websites, videos, social media, amongst others. Mass Communications is really easy, anyone with brains could do it. Mass Media is defined as the means to communicate with the general public. New technologies develop and diffuse into regular usage by large numbers of people, which in turn shapes how we communicate and how we view our society and ourselves. The other great popular medium of mass communication during this period was cinema. For example, think of the way you made use of to access to this information. In addition, mass communication (or communications) programmes usually offer modules in advertising, public relations, and even film studies. Such applications are intended to either further develop in a general way, such as by increasing the level of the mass media exposure among the nations Chapter 16 New Media and Communication As we learned in Chapter 15 "Media, Technology, and Communication", media and communication work together in powerful ways. 3. The information is digitally created, retrieved and shared mainly through social media, digital devices and other social networks. Please add our address "contact@iiste.org" into your email contact list. Social Media Impact on Social Life of Public Servant in Mari Mansa District, Dawuro Zone, Southern Region, Ethiopia, A Study on the Practice of Kombolcha Community Radio, Amhara, Ethiopia (Access, Participation and Platform), Text Document Categorization using Enhanced Sentence Vector Space Model and Bi-Gram Text Representation Model Based on Novel Fusion Techniques, The Role of the Media Among Egyptian Diaspora in the UK During the 2011 Egyptian Uprising and Afterwards, Prospects of Nigeria Upgrading to Teacherless Classroom, Ulrich's Periodicals Directory (ProQuest, U.S.), Bielefeld Academic Search Engine (Germany), Elektronische Zeitschriftenbibliothek EZB (Germany), NewJour (Georgetown University Library, U.S.). Mass media is the sources that the general public uses to get their information from. Mass Mediais a medium to communicate the large masses whether oral, written or through broadcast to a larger audience. 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