The biggest differences are: ! Advantages and Disadvantages of Billboard Advertising to Be Noted. (p. 432) Which of the following is an advantage of magazine advertising? short exposure time superior color. B. Short exposure time B. Magazines and newspapers are the two most prominent traditional print media used for advertising. ... Magazine. c. Ads can be seen repeatedly. a. Which of the following types of advertising has the advantage of being especially affordable? While billboard advertising can be a very effective promotion tool for your product or service, it comes with its pros and cons. A. Clutter is not really a problem at all in magazine advertising. Problem 65MCQ from Chapter 8: Which of the following is an advantage of magazines over new... Get solutions A 100 GRP showing (the percentage of duplicated audience exposed to an … Which of the following is an advantage of magazine advertising? Local magazines are highly valued and respected publications that build a sense of community among local consumers. Answer to 198. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. Which of the following is an advantage associated with outdoor advertising? So what are the main advantages to using billboards? Regular Newspaper Advertising. 13. b. Some customers read magazines while waiting in a checkout line at the grocery store. TV helps in conveying the message or advertisements with sound, visuals and actions. Study Mktg 353: Advertising Flashcards at ProProfs - Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter? Which of the following is an advantage of using magazines as an advertising medium? Share your own to gain free Course Hero access. Find the best study resources around, tagged to your specific courses. The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. Short exposure time B. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. D. 12. Flexibility and timeliness. Content Filtrations 6. The cost is high. B. C. the ads can target a specific market segment, making them more effective. answered May 21, 2016 by AMASSE. Magazines are usually weekly or monthly publications instead of daily. (p. 432) Which of the following is an advantage of magazine advertising? If you are following the trends of advertising, Facebook advertising will not fail you. advantages of advertising through magazine is that grabs a wide audience as magazines are popular however depends on what magazine it is. Tool For Promotion: Advertising is an element of the promotion mix of an organization. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? 4. All of these examples are instances where pass-on exposure can happen for a brand. It’s an affordable print advertising option. a. They will take the time to read it and possibly even follow through with a sale or offer. There are both advantages and disadvantages for print media. Some of the most creative pieces in advertising are seen outside of the home. Why advertising in magazines is beneficial It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. d. Pass-along readership Short exposure time B. answered May 21, 2016 by dadaman . The biggest advantage of advertising is that it helps the company in creating awareness about the product or service which the company is offering because how will people know what product or service you are selling unless you advertised about it. A) high-quality reproduction ... no ad competition in same medium E) low cost of advertising. Mobile is the future of online. If you want to advertise in a national magazine and purchase the inside front cover for advertising space, that might run a bill of $500,000 or more for that placement. Merits of Advertising in Magazines. Ask your own questions or browse existing Q&A threads. Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. Best answer. Which of the following is NOT considered an advantage of advertising in from BUS 2061 at Central State University In fact, Facebook is one of the largest mobile applications that exist today. B. there is a short lead time for placing ads, allowing companies to make last-minute decisions. Magazine advertising is considered to be superior to newspaper advertising because of the following merits: Magazines are read more carefully and at greater leisure. It raises the standard of livingof the consumers by stimulating their desire for a variety of new products. Course Hero has all the homework and study help you need to succeed! Report a Violation. A) high-quality reproduction B) short ad purchase lead time C) high efficiency in circulation D) no ad competition in same medium E) low cost of advertising TOS 7. We are capable of doing our work, communicating globally and reading publications electronically almost anywhere. A. Advertising offers the following advantages. Regular newspaper advertising refers to the action of individuals, businesses or non-profits purchasing advertising space for exposure. -Allows creation of hundreds of copies of a magazine in one continuous sequence -Computerized production process -Enables magazines to address specific groups within their circulation base 65) Which of the following is an advantage of using newspapers as an advertising medium? Tool For Promotion: Advertising is an element of the promotion mix of an organization. Which of the following types of advertising has the advantage of being especially affordable? e. Ads cannot be adjusted quickly to reflect current market conditions. Over 84% of Facebook users access Facebook from a mobile device. What are the Various Forms of Printed Advertisements? This low cost might allow small and medium businesses to effectively advertise their products or service while not burning a hole in their pockets. Answered by. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. 1. Plagiarism Prevention 4. 50% of all Internet users are mobile. (6) The superior paper used in magazines also makes it possible for the advertisements to be attractive. In addition, a very short span of time is required to reach the product to the public. Advantages of Classified Advertisements. The magazine may be meant only for men or only for women or for both. Magazine adv… Periodical Advertising; If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). Magazine is something read leisurely. The first and foremost con is the cost that goes into putting up advertisements in magazines where space and … Which of the following is an advantage of print publication as an advertising medium? c. High believability of printed word. Wide coverage of local markets. Or with Internet advertising, it doesn’t disappear as quickly as it arrives. Which of the following types of advertising has the advantage of being especially affordable? Ability to quickly change message C. Superior color D. Relatively short life See answer sharaviashanell is waiting for your help. (p. 432) Which of the following is an advantage of magazine advertising? 1. It lacks timeliness. Advertisers can greatly benefit from this credibility when their ads are viewed … Therefore, you don't normally get the same level of attention and engagement … MAGAZINE ADVERTISING Many of the same "print" principles which apply to newspaper advertising also apply to magazine advertising. Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments. 0 votes. What Are the Advantages of Advertising in Magazines. A. Avoid These 8 Mistakes; 7 Steps to Profitable Print Advertising For example, Filmfare is an Indian magazine that puts a large focus […] While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: A. clutter B. limited frequency C. long lead times D. high costs E. none of these. Which of the following is an advantage of magazine advertising?-It has the ability to deliver high frequency.-Permanence gives the reader time to appraise ads in detail.-The average black-and-white cost per thousand is low.-Lead times for ad insertions are very short.-It has the ability to deliver mass audiences at a low price. In fact, we’ve identified 7 advantages of television advertising to help you rationalize the investment as a part of your media budget. 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